HOLLYWOOD, Calif. - Lingerie manufacturer Shirley of Hollywood has begun shipping its Red Carpet Collection, a set of "new classics designed to flatter the modern-day woman's body," according to the company's director of design.
"Every part of a woman's body is romanticized in this collection," Dana Walczuk said. "Women today have more cleavage than in the past, and our corsets mold exquisitely to the feminine form with lace-up backs and carefully crafted boning to help lift the cleavage and nip in at the waist. This collection slims and supports in all the right places, enhancing curves while helping to whittle that middle."
The Red Carpet Collection consists of lingerie made from gossamer silks and satins, trimmed with lace and crystals, and embellished with gold and silvery metallic accents. Walczuk said the collection plays up the classic hourglass corset silhouette.
"Back in the 1800s, having an hourglass figure meant not breathing," she said. "Fortunately, Shirley has reinvented today's corset with styles that are comfortable, as well as supportive and flattering. Each garment spans the decades, making glamour attainable to everyone, everywhere. Like the Hollywood starlets that inspired them, these dazzling creations seduce and sizzle."
Company President Roy Schlobohm, son of founder Herman Schlobohm, said the Red Carpet Collection celebrates Hollywood glamour like nothing else before it.
"Thirteen glorious garments mesh old-style glamour with modern refinement, showing that sexy is always in style, whether it's 1948 or 2008," he said.
Shirley of Hollywood is holding a model search; aspiring ‘missy' and plus-size models can enter at participating stores. The company will reward customers who scout its next models with thousands of dollars' worth of Shirley merchandise.
"Our retailers know sexy, and they know lingerie," International Sales Director Eric Schlobohm said. "Shirley's ‘Sexy Model Search' is the perfect way to bring customers into your store."
To recommend potential models, send email to [email protected].
