HOLLYWOOD, Calif. - Shirley of Hollywood, one of the world's premiere lingerie brands, will unveil two new collections at the International Lingerie Show, set for April 20-22 at the Rio Hotel in Las Vegas.
Marilyn Monroe by Shirley is a nouveau retro look at the feminine styles and playful spirit that defined an unforgettable screen legend. This one-of-a-kind debut collection combines retro cool pop art with the sepia-toned glamour of old Hollywood in vintage-inspired couture recast for today's trend-setters.
The company will also unveil the latest in costume couture - Shirley Dress Ups: Three hot looks in one hip package containing everything a woman needs to make a fun fashion statement.
Every ensemble in the debut Marilyn Monroe by Shirley collection is pinup pretty, from swingy little swimsuit-style skirts to halter necklines, ruffled bra tops and sexy dressing coats.
"I drew so much inspiration from Marilyn herself and the glamorous styling of the '50s with its feminine sun dresses, pleats, ruffles and carefree California aesthetic - what woman doesn't want to feel like a Hollywood movie star?" said Susan Turpin, Shirley of Hollywood Designer for this very special collection. "I imagined Marilyn on the set of one of her movies as they do her hair and make-up, slipping into a sexy yet demure dressing coat, which inspired our Charmeuse Marilyn Monroe Postage Stamp Robe."
Each of the seven styles in this debut collection brings back the glamorous era of Marilyn, from the Flocked Dot and Mesh Two Piece Set inspired by '50s swim suits with halter ribbon straps, a non-structured cup with ruffles on top, classic vintage ruching at back and lace overlay panty with romantic ribbon bows; to the Charmeuse Marilyn Monroe All Over Chemise with contrasting lace at top, stripe ruffle hem and lace up side.
Shirley knows sexy comes in all shapes and sizes, and is offering signature Marilyn Monroe by Shirley styles in plus sizes, including the Charmeuse Marilyn Monroe Postage Stamp Chemise with dot mesh ruffle across top, flattering channeling and contrasting godets, adorned with a beaded broach on front.
Shirley Dress Ups are the latest addition to Shirley of Hollywood's 2009 product line-up, which also includes an all new Costume collection, an expanded H.O.T. line of Shirley's hot-selling packaged lingerie and hosiery, and the always in demand Intimate Attitudes catalog of plus-size fashions for style-conscious women.
"Dress up and fantasy wear isn't just for Halloween anymore, and our new Shirley Dress Ups let ladies match their outfit to their mood, with stylish garments and themed accessories that triple as a clever costume, intimate apparel, party or club wear," said Dana Schlobohm-Walczuk, Shirley of Hollywood director of design. "Shirley Dress Ups are not just ready-to-wear, they're ready-to-dare. Our go-anywhere tops pair beautifully with your favorite skirt or pants for a touch of glamour, or swap out tights or shorts for a little edge, and best of all, there's no need to color-match or search for accessories - it's all in the box."
For more information, contact Shirley today to request new Marilyn Monroe by Shirley, Shirley Dress Ups, Costumes, H.O.T. or Intimate Attitudes catalogs at (800) 421-9359 or email [email protected].
