LAS VEGAS - Lingerie manufacturer Shirley of Hollywood took part in the opening-night fashion show at the International Lingerie Show last week in Las Vegas
Publicist Kris Ellenberg said Shirley of Hollywood became the "star" of the show by picking a few aspiring models out of the crowd to participate.
"Two hot Shirley Halloween costumes hit the runway during the fashion-show opening," she told AVN Novelty Business. "But Shirley was the star of a midshow giveaway when three aspiring models were picked out of the audience and given the opportunity to strut their stuff for the chance to win a one-of-a-kind, custom, blue-sequined robe and corset from Shirley of Hollywood."
The model who was the fan favorite, according to applause, won, and all three received Shirley of Hollywood gift bags.
"Shirley closed out the runway show with a grand-finale dance number where all the models came on stage and got their groove on," Ellenberg said. "Then, each model, in turn, hit the runway to model one of 11 red-hot lingerie looks from Shirley, including the runway debut of Shirley's brand-new Red Carpet Collection."
Shirley of Hollywood is holding a nationwide model search in celebration of its 60th anniversary. For more information, visit ShirleyOfHollywood.com.
Visit AVN Novelty Business' photo gallery to see pictures taken at the fashion show.
