HOLLYWOOD, Calif. - Intimate-apparel manufacturer Shirley of Hollywood has released its Valentine's Day Look Book.
The catalog features more than 70 lingerie gifts to make Feb. 14 a day to remember, said International Sales Director Eric Schlobohm.
"This is Shirley of Hollywood's sweetest Valentine's collection ever," he said. "The Valentine's Look Book features 38 pages of luscious lingerie and Sexy Stuff gift sets to treat your very-special someone."
The 2008 Valentine's Day collection includes offerings such as the two-tone heart stretch lace gartered chemise, stripe-and-polka-dot-print charmeuse bustier, all-new corset-style baby dolls and stretch lace chemises, swirl-embroidered bustiers and shelf bra/panties, and a chiffon baby doll in three colors.
Shirley also offers items for men with its Gyz line, which features ultra-soft charmeuse boxers that are designed to match select women's lingerie items.
Shirley's new Sexy Stuff line of spa products features a bustier-shaped purse, heart-shaped box or travel bag filled with bath, beauty and body products in soft candy fragrances. The line is packaged in containers designed to match Shirley's baby dolls, bustiers, and crop-top and tap-pant sets.
"For Valentine's, we've combined our trademark attributes: exceptional fit, superior fabric, supreme comfort and unrivaled customer service," Schlobohm said, adding that retailers are enthusiastically responding to Shirley's "fashion-forward design aesthetic and new specialty-product offerings."
Shirley is shipping its Valentine's Day collection now.
The company will celebrate its 60th anniversary in 2008.
