WINNETKA, Calif. - Adult apparel manufacturer Sexx University has expanded its line using consumer feedback received at the Adult Entertainment Expo.
Sexx University released new summer garments last week, including its new A-shirt (aka "wife beater").
"This simple shirt was a direct response to consumer requests we've received since January's [AEE] show," company principal Scott Bogunia told AVN Novelty Business. "We introduced the A's this past weekend at AdultCon, and they were a hit."
Bogunia said the samples introduced at AEE helped the company fine-tune its garment design.
"We manufactured [new] inventory in February," he explained. "I handled product photography in March, along with updating the Sexx University website so we could launch the spring line by April."
Bogunia said the line has been well received since its launch nearly a year ago.
"The Sexx University brand was test-marketed throughout the Southwest during the second half of 2007," he said. "It resonated well with consumers between the ages of 25 and 55, both male and female. Race and, for the most part, creed did not seem to matter. Everyone, it appears, is part of Sexx University."
Sexx University also offers free downloadable faux diplomas that Bogunia said will "amuse, if not completely fool, your friends."
"The SU diploma, from the illustrious graduate program, can be combined with Sexx University apparel to create a fun and fashionable present," he said. "After years of hard work to graduate, your customers have earned the right to wear Sexx University clothes!"
Visit ANB's gallery page to see photos of apparel from Sexx University's spring/summer line.
