LOS ANGELES—Sex Toy Dave Levine and Happiness Brand clothing have begun selling high fashion T-shirts in stores in the USA, Italy and Spain.
Levine, whose company SexToy.com is one of the largest distributors of adult products on the internet, and Michael Scarpellini, founder of Happiness Brand, launched a line of high fashion T-shirts. Two of the most popular shirts released are the "I keep my phone on vibrate" and "50 shades of Pink."
The shirts are now available in Fred Segal's store in Santa Monica, Calif., the famous Block 60 Riccione store in Milan Italy, My Closet Italia chain of stores in Italy, Spain, and USA, and more stores worldwide.
Levine is most well known for appearances on seasons 1, 2, and 5 of Bravo's Millionaire Matchmaker as well as several other reality shows. And he is also known for being one of the largest distributors of adult products on the internet through his B2B sites and flagship retail site, Sextoy.com. Scarpellini has grown his company rapidly over the last few years partially through collaboration with successful artists/businessmen like Levine.
"We like creative people like Dave who not only run a great business but show a unique ability to market themselves and their brand. So we approached Dave to come up with some design ideas for us," Scarpellini said.
"Creating a clothing line is a much more fun, creative, and profitable way to market my brand than directly advertising sex toys," Levine added.
As soon as the shirts were printed, several large stores decided to buy put them on display.
"Our buyers are interested in these designs because they are unique and tap into popular sexual attitude trends," Scarpellini said.
For information about Dave Levine or to purchase the shirts online, please visit SexToyDave.com.
