LOS ANGELES—Seven 'til Midnight, a contemporary lingerie line based in Los Angeles, has announced the launch of its 2015 Collection. Inspired by the spirit of the Wild West, Seven 'til Midnight’s 2015 Collection is also a celebration of the company's seventh anniversary. No saddle is necessary for this romantic romp through an assortment of bold and beautiful styles.
With an array of dramatic colors, delicate laces, and bold details and lines, Seven 'til Midnight’s 2015 Collection aims to rope in retailers and consumers. The collection features bondage and strappy designs with caging motifs, rope trims, cutouts and peekaboo details. Other key trends include geometric laces, combing fabrications, unexpected color combinations, and lace overlays in bright hues.
Seven 'til Midnight designs come in daring cool colors such as teal, electric blue and pretty purple. On the other end of the color spectrum, warm tones such as watermelon red, magenta, fuchsia, coral and bright pink heat things up with styles that can be worn year round. Seven 'til Midnight also caters to the plus-size market with its Baby Got Curves! Collection, featuring a variety of styles tailored to fit and flatter curves.
Seven 'til Midnight’s 2015 Collection will debut at the Salon International de La Lingerie in Paris on January 24-26. The collection is competitively priced, ranging from $4 wholesale for the Lace Eye Mask and $22 for a corset, keeping the retail under $45. To see some of the Western-inspired images from the collection, visit SevenTilMidnight.com.
