LOS ANGELES - Former founder and owner of Boudoir Essentials Karyn Cooks has launched a seasonal consulting service dedicated to guiding clients through the maze of strategic holiday marketing opportunities that will support their Q4 and Valentine sales goals.
"Many small and mid-sized business owners find the e-commerce landscapes a mysterious and even intimidating place and their fears are amplified during the crucial holiday shopping season,"said Cooks. "They wonder which best practices online will result in increased conversions, and what they can do to increase average order value. Wading through data and trend reports while keeping up with order fulfillment and customer service can be overwhelming. Even larger businesses sometimes lack adequate manpower to address the labor intensive holiday sales picture. We can provide both the guidance and support from now through Valentine's Day."
As a seasoned veteran, Cooks understands first-hand the anxiety e-commerce owners feel at this time of year. Even in an economic downturn, there are steps each business owner can take to evaluate trends with respect to their own sales marketing goals, she said. Cooks stressed that committing early to an individualized plan will lead to a healthier economic future. Staci Dunn, sales and marketing director for Big Teaze Toys endorses Karyn's work.
"Karyn possesses a wealth of e-commerce and branding knowledge, which she translates into innovative strategies for maximizing sales results, brand awareness, or related objectives," Dunn said. "Many businesses drastically reduce marketing during periods of economic decline, which is the exact opposite of what they need to do in order to boost sales. Karyn can provide a fresh alternative to traditional promotions and she has the creativity to develop solutions that work within most budgets. I regularly seek her counsel on branding and other marketing issues."
