LOS ANGELES—The Screaming O and its award-winning Studio Collection have launched the Happy Valentine’s Day to ME retail co-op program to make sales soar during the most romantic of all holiday seasons. This in-store promotion gives Screaming O customers the edge while bringing shoppers the chic and discreet sex toys they crave.
The Happy Valentine’s Day to ME campaign includes a full-spectrum marketing kit that accompanies every order of the complete Studio Collection, providing retailers visual displays, signage, and product literature traditionally used in mainstream department stores. This familiar merchandising technique attracts a wider consumer demographic, especially those new to shopping at an adult boutique.
“The Studio Collection has changed the way women shop for sex toys, offering a matched set of sex toys that are stylish, sophisticated, and cleverly designed to look like common cosmetics,” The Screaming O partner Keith Caggiano said. “The Studio Collection’s cleverly discreet disguise exceeds every woman’s expectation for personal pleasure and high-style sophistication.”
Stores can enhance their local presence and reputation using The Studio Collection’s classy, fashion-forward imagery and promotional displays, better targeting new market segments through signage, local advertising, and with attention-grabbing Gift Basket contests that collect customer data while offering an attention-grabbing interactive shopping event.
It’s easy to enroll: Simply order the full Studio Collection line from your preferred distributor and request The Screaming O’s dynamic Studio Collection in-store marketing materials and promotional shopping bags from ScreamingOStudio.com. Then create your own dynamic display and submit a photo for a chance to win cash and product prizes.
The Studio Collection Marketing Kit includes everything a retailer needs to tell the “story” behind this award-winning product line and show shoppers why each vibrating cosmetic is a must-have for an extra special Happy Valentine’s Day to ME:
6 Studio Collection branded posters
7 header signs to use in product trays
2 tri-mobile signs to hang from the ceiling
1 double tray header that can double as a poster
Pop-up counter card
Mini-brochures
Retailers who participate are encouraged to offer a Gift With Purchase, awarding a free Studio Collection Make-Up Bag to shoppers who buy three Studio Collection products at once. Sample packets of Studio Collection O Gloss also make the perfect bonus gift, and every retail store that orders a second full Studio Collection display will receive a gift basket filled with Studio Collection and Screaming O goodies to use as an in-store contest prize.
“Contests, ladies’ nights, and other interactive events are the best way for retailers to get to know their shoppers and give them reason to keep coming back for more!” The Screaming O representative Conde Aumann said. “The Screaming O’s designer promotional materials and prizes combined with stores’ event planning and marketing talents make for instant in-store excitement!”
For more information about the retail store co-op program, email [email protected] or call (310) 446-1632.
The Studio Collection features high-impact showcase displays, high-fashion full-color signage, and beautiful in-store marketing accessories in its signature black, white and red metallic hues – each designed to evoke a mainstream department store feel.
Immense time and effort was spent exclusively with women in and out of the beauty industry, whose critiques and suggestions helped assure each fashionable vibe, enhancement cream, and carrying case appeals to this targeted consumer demographic.
For more information about The Studio Collection, or to order a marketing kit, visit ScreamingOStudio.com.
