Screaming O Lends Hand to Sienna Sinclaire's 'Masturbation March'

LOS ANGELES—When it comes to something as near and dear to the hearts of sex toy manufacturers as masturbation, one month isn't enough to celebrate self-love. For those who can't wait until May—the "official" Masturbation Month since 1995—there's "Masturbation March," a mutually satisfying joint venture by The Screaming O and adult model Sienna Sinclaire.

The Screaming O has teamed with Sinclaire to sponsor "Masturbation March," a program the starlet is hosting to raise funds for Not For Sale, a non-profit organization that fights human trafficking and sex slavery.

Sinclaire will perform in a series of solo scenes for her fans throughout the month of March, each running up to two hours long. Viewers must pay by the minute, and every dollar raised will go to Not For Sale.

Fans also can participate in two contests created by The Screaming O especially for Masturbation March. Contest hopefuls should send photos of their best O-face from the waist up or submit their craziest, funniest, worst masturbation stories to SexRecap.com. At the end of each week one photo and one story will be chosen, with cash, gift baskets and prizes provided to the winners courtesy of The Screaming O.

"We jumped at the chance to take part in this important fundraising effort," enthused Keith Caggiano of The Screaming O. "Sienna Sinclaire has a huge fan base that is eager and excited to take part, and it's our pleasure to provide fun prizes to those who help raise the most money by March 31."

Donations also can be made via PayPal on Sinclaire's site. There's even an option for fans to take the theme a step further by sending $1 for every time they masturbate.

"Sex workers' rights are very important to me," Sinclaire said. "There are people who are forced into this line of work without having a choice, and Not For Sale fights hard to protect their human rights. Having The Screaming O's help and support means so much, for making this kind of a change is a team effort in which we all should take part."

For more information, visit TheScreamingO.com.

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