ST. ALBANS, England - Scala has announced a partnership with Net 1 on 1 Ltd. to widen distribution of its Toy Joy line beginning in 2008.
The Toy Joy range of products includes more than 400 items, and Scala prides itself on the products' innovative design and couple-friendly packaging. Net 1 on 1 plans to integrate at least 50 percent of the Toy Joy range by the end of September and integrate the remaining 50 percent by Christmas.
"Toy Joy has been a huge success for Scala," said Serge van der Hooft. "The time has come to spread distribution even further into the U.K. market. For us-as a premium online retailer, wholesaler and drop-shipper-Net 1 on 1 were a clear choice of partner, and we are confident that, between them and Scala U.K., we can achieve fantastic distribution across all channels throughout the U.K."
Net 1 on 1 is the holding company for online adult retail, wholesale, affiliate and drop-shipping services for SexToys.co.uk, 1on1Wholesale.co.uk, 1on1DropShip.co.uk and 1on1Affiliates.co.uk in Europe. SexToys.co.uk won the ETO Show's Best Online Adult Retailer award in 2005, 2006 and 2007, and is the most successful adult-toy website in the U.K., according to Director and Public Relations Manager Monique Carty.
"We are delighted to have won the distribution deal for Toy Joy," she said. "It's a fantastic range that we are confident will be successful for us on all levels of our business."
