LOS ANGELES - To help stores increase sales, Shirley of Hollywood has launched its first-ever promotional campaign with in-store marketing tools for its 2007 Holiday Collection.
"Shirley has created special in-store displays, marketing tools and point-of-purchase displays to help stores sell big this holiday season," said Eric Schlobohm, the company's director of international sales and marketing. "Shirley's Santa Babies campaign gives stores a series of five full-color posters, sell sheets, advertising materials and in-store promo cards featuring [our] top-selling holiday looks on today's top models (the Santa Babies). This campaign delivers five weeks of high-end promotional tools to help stores make 2007 one of the biggest seasons yet."
The launch of the Santa Babies promotional campaign coincides with the unveiling of Shirley's 2007 Holiday Collection Big Book. The 70-page, full-color catalog offers "something for everyone," according to Dana Walczuk, Shirley's director of design.
"For Holiday 2007, we're continuing our fashion-forward approach to intimate-apparel design with dramatic and daring new looks that are full of color and sparkle yet romantic," she said. "We offer beautiful and elegant lingerie for all occasions, perfect for looking your best at holiday parties or celebrating at home with your partner. Shirley truly pampers everyone on your holiday gift list, including you!"
The 2007 Holiday Collection boasts more than 90 new styles and gift ideas, including Shirley's signature lingerie, his and her pajamas, robes and lounge wear, as well as its new LipTrix collagen enhancing lip plumper and holiday costumes.
"We're known for our personal service, really listening to our customers and bringing out collections that perform at retail better than anything in our category," Schlobohm said. "It's in collaboration with our customers. This attention to detail shines through in every Shirley of Hollywood collection released. This is truly our best-of-the-season collection. My grandfather Herman would be proud."
For more information about the 2007 Holiday Collection or the Santa Babies promotional campaign, visit ShirleyOfHollywood.com or email [email protected].
