HOUSTON—SLS Specialty has been selected as the exclusive distributor of the Barcode - Berlin Barcode collection of athletic-inspired intimate apparel. The company has finally brought the popular brand of jock straps, singlets and shorts to the adult retail market.
The German-made Barcode brand is known for its sexy look and unique design, constructed with premium elastic and cotton with a silicone band surrounding the “pouch” to maintain the fabric’s flattering stretch. This ensures each piece lasts longer than any simple cotton brief or singlet and will fit as tautly as the day it was purchased.
“Barcode’s athletic look is a huge trend in the male apparel market and we can barely keep the brand—especially the wrestling singlets—in stock,” SLS Specialty CEO Shane Nelson said. “These designs are all over fashion magazines, photo shoots and style blogs, and Barcode’s quality stands up to the hype. The stitching, seaming, fabrics and contouring make it a true high-end brand without the super high-end price.”
The Barcode line is comprised of singlets, jock straps and running shorts made of nylon, spandex and cotton blends that stand the test of wear, tear and multiple washings. Each item is packaged in a clamshell or hanging poly bag.
Merchandising tools include calendars, posters, postcards and banners. In addition, Nelson said, the Barcode team is active and available for custom branding and constructing in-store installations according to each outlet’s unique needs.
To find out more, visit SLSSpecialty.com. To order, call (832) 446-0079 or email [email protected].
