ATLANTA – RockHard Weekend, a division of RockHard Laboratories, is sponsoring Kid Rock’s summer tour, and will be hosting a massive pre-party when Kid Rock rolls through Atlanta on June 28.
“Kid Rock is a massive partier and a fantastic musician, and we at RockHard feel that there is no better way to celebrate our brand than sponsoring his concerts,” said Joshua Maurice, president of sales for RockHard Laboratories. “We are also very lucky that Kid Rock is performing in Atlanta. It gives us an opportunity to fly in buyers and our diehard consumers to experience the RockHard Weekend lifestyle in its entirety. We will be partying all day and then have a great night listening to a raucous concert.”
Kid Rock’s summer tour includes 29 stops with the classic rock group Lynyrd Skynyrd opening each show.
For more information, visit RockHardWeekend.com.
