ATLANTA — RockHard Weekend, a division of RockHard Laboratories, will be the title sponsor for an upcoming concert featuring The Game, June 25 in Long Beach, as part of his new record release rollout.
The Game is a multi-platinum, Grammy-nominated rap artist. He has also starred in several movies, including Street Kings with Keanu Reeves. He is performing at V2O, a 30,000-square-foot club, in front of 2,500 fans.
“We strongly believe that associating the RockHard Weekend lifestyle with such a credible, extraordinarily skilled rap artist like The Game can only enhance our brand's presence within the urban market,” said Joshua Maurice, president of sales for RockHard Laboratories.
The event is being heavily featured with TV ads in the L.A. area and surrounding market on stations like BET, MTV and MTV2. “This kind of advertising, and The Game’s personal endorsement of our product, made stepping up as the title sponsor for the event an easy decision for our company,” Maurice said.
For more information, visit RockHardWeekend.com.
