ATLANTA—RockHard Weekend, a division of RockHard Laboratories, will be the title sponsor for an upcoming concert featuring acclaimed music artist Drake on Nov. 14 at Club Tatou in Los Angeles.
Drake is one of the fastest-growing hip-hop artists, and is only the second artist to have his first two Top 10 hits in the same week. Drake has already been featured with Lil Wayne, Jay Z, Kanye West, Eminem and many others.
“Drake is the hottest artist to hit the music scene,” said Joshua Maurice, president of sales for RockHard Laboratories. “We are working every day to cultivate a brand that is hip and mainstream. By working with artists like Drake and Kid Rock, our brand continues to stay relevant and expands beyond the typical for our product category.”
This event is being heavily featured with TV ads in the L.A. and surrounding markets on stations like BET, MTV and MTV2.
“Drake will be personally endorsing our product, and combined with the local television and radio marketing, we will make a big splash with this event. Look out for more,” Maurice said.
For more information, visit RockHardWeekend.com.
