ATLANTA—Beginning Monday, Aug. 16, RockHard Laboratories will roll out a multimillion-dollar national commercial campaign for their product RockHard Weekend. Rather than sourcing an agency for the commercial’s development, RockHard Laboratories worked closely on the concept with Digital Soul, a well-known production company that has worked with artists like Outkast, Miley Cyrus, Beyoncé, Young Jeezy and T.I., to name a few.
The commercial focuses on an ad agency with a diverse cast of characters, each giving their best pitch for RockHard Weekend's newest ad campaign. Full of double entendres and innuendos that will make viewers take a second listen and look, the comedic commercial will air on Spike TV and Comedy Central to start, rolling out to more networks through the rest of the year.
RockHard Laboratories will be expanding on the commercial concept by creating a faux agency website with bios and résumés of all the characters. The website will also include bonus footage and outtakes from the commercial shoot.
RockHard Laboratories manufactures RockHard Weekend, an all-natural, male sexual performance enhancer, as well as Pandora, an all-natural sexual enhancer for women. RockHard Laboratories is constantly using innovative techniques to promote their products not only as supplements but also as a lifestyle.
For more information, visit RockHardWeekend.com.
