NEW YORK, NY—Regan Arts announced today the acquisition of The Art of the Pimp by Dennis Hof, proprietor of the world-famous Moonlite BunnyRanch (which celebrates its 60th anniversary this February) and star of HBO’s Cathouse series. The book is scheduled to be published on March 17, 2015.
Owner of seven legal brothels and nicknamed “The P.T. Barnum of Booty,” Dennis Hof has skillfully worked his way around Nevada’s bans on advertising for prostitution to become one of the most innovative and subversive marketers in the country—not to mention arguably the world’s most famous pimp. Now, with The Art of the Pimp, Hof is offering up his unique brand of advice and insight, and a behind-the-scenes look at his chaotic life as the king of America’s sex industry.
Revealing the secrets behind his outrageous marketing stunts (such as the now infamous “Get My Grandpa Laid” contest on the Howard Stern Show) and how his “girls” negotiate the highest prices for sex, Hof teaches the secrets of the business of love and sex and the tricks of turning tricks, all while sharing the scandalous details of his friendships with porn stars, prostitutes, and politicians.
“I think people will be surprised at how much of my story they can identify with," Hof said. "While the legal prostitution trade may be a world away from their daily lives, my personal struggles with love and challenges in business will ring all too familiar with anyone who has loved and lost, and come out on top on the other side of it. My successes and my setbacks will prove to be equally inspiring for both men and women, young and old alike. And for those who think that they already know me, there are many things revealed about me in this book for the very first time. Some of those things I didn't even know about myself.”
With appearances by a famous cast of characters who have entered the BunnyRanch’s orbit (including Andy Kaufman, Ron Jeremy, "Tony Clifton" and Ron Paul) and featuring a comic strip created by celebrated cartoonist Robert Grossman, The Art of the Pimp will take readers on what can only be described as a wild ride through Hof’s countless sexual conquests, romantic failures, and business successes.
To read VICE magazine's exclusive interview With Dennis Hof, click here.
