VINELAND, N.J.—Nature Labs—makers of Nature Lovin’, Naturally Yours, PRIDE and Intimate Natural Get personal lubricants—has acquired Pulse Products, a light cosmetic manufacturing company that specializes in lotions, skin care and bath products.
The companies entered into a binding sales agreement, effective July 30, for an undisclosed amount of money.
“Four years ago a strategic partnership was formed between Nature Labs LLC and Pulse Products Inc. to produce and broaden Nature Labs’ product lines,” said Louis Rivers, CEO and managing member of Nature Labs. “We have had a great and successful relationship with Pulse and it only made sense to join the two companies together during our upcoming expansion.”
Pulse Products, located in Commerce, Calif., has been in business for 23 years. Kevin Stranen, director of research and development for Nature Labs, said the acquisition will mean greater efficiencies and better quality of service.
Nature Labs will use Pulse Product’s existing infrastructure and brand recognition to provide a much larger scale of products and services to its customers.
The integration of both companies will take place over the next 60 days.
“Our customers will continue to receive the same high quality products and services, which they have come to expect,” Rivers said.
Pulse Products will continue to operate under that name as a brand that is now wholly owned subsidiary of Nature Labs LLC. Pulse Products’ contract manufacturing and private labeling will become part of Nature Labs Manufacturing LLC, which is also wholly owned by Nature Labs LLC.
For more information, visit http://www.naturelabsmanufacturing.com/.
