Renowned international BDSM-wear company B.A.R.E. Restraints prides itself on extending its popularity in the fetish market, and the individualized product design has kept the Toronto-based manufacturer in high demand, especially among a growing sect of the BDSM consumer demographic.
"Our company is making a name for itself in
Canada by having plus sizes in our standard stock," says B.A.R.E.
Restraints'Beth Weisman-Lovatt. "Our products range from the novice to
the experienced, petite to plus size."
After noticing her
community's insufficiency of plus-size leatherwear, Weisman-Lovatt, a
four-year veteran of leatherwear manufacturing, geared her company
toward producing additional larger-sized garments at reasonable prices.
"I am becoming the [discount chain store] of fetish wear," says Weisman-Lovatt. "I make good, quality items for the average income person, [so] they don' have to mortgage their homes."
The custom work offered by B.A.R.E. Restraints is a distinction that appeals to consumers - men and women of all shapes and sizes - who may have trouble fulfilling their needs with the products offered by manufactures that cater only to customers who are more svelte in frame. The custom work also extends to the makeup of the products, which can be tailored from a variety of materials to meet almost any need, says Weisman-Lovatt.
"Over time, I have found that we are starting to sell more Pleather, which looks like leather, but it's more affordable - and machine washable and dryable - than leather," she says. "PVC is also popular. What we make in leather can also be made in Pleather or PVC, which is good for those who have issues when wearing leather."
Another advantage B.A.R.E. Restraints presents is a
wide assortment of merchandise that appeals to most any passion. Big
sellers are the restraints, collars, paddles, floggers, crops-and for
the novice, all the packaged goods."
B.A.R.E. Restraints also offers
a variety of stainless steel bondage items and hardware, such as
locking ankle cuffs, leather-lined wrist shackles, and spiked
gauntlets. Weisman-Lovatt has plans for future products and lines that
are designed to offer customers even more varieties of pleasure.
"I [have] finished making a butt-plug harness that straps around your waist and thighs," Weisman-Lovatt says.
For
Weisman-Lovatt, B.A.R.E. Restraints is more than just an avenue for
making ends meet. Offering uniquely designed products for uniquely
designed enthusiasts is B.A.R.E. Restraints'satisfaction.
"We are a fun and upbeat company that loves what it does for a living," says Weisman-Lovatt. "Every day is a new adventure."
