CALABASAS, Calif. - Following the success of its pheromone lotion, Private Label Potions has introduced Male 2 Male Pheromone Cologne, a scent designed for gay men.
"We listen to our customers, and a lot of them were asking about it," Chief Executive Officer Robert Glucroft told AVN. "It's masculine but not overpowering. It's subtle and very intriguing to the senses. It smells clean. When you're in an elevator, it's very nice to the palate, not something that's going to give you a sneezing attack."
Glucroft said the cologne combines fragrance and pheromones for male attraction.
"The pheromone that we use is one that a gay male will be attracted to," he said. "Your senses have to be in tune to what's being put out there. So a straight male isn't going to be attracted. The pheromone element is a subconscious scent.
"We've made fragrances that are women-to-women, we've made men-to-women [and] we've also made bi fragrances. It all works toward the natural instinct of the individual and their orientation."
Glucroft said the cologne also can boost the user's confidence and "help them produce their own natural pheromones."