Pleasure Products Big Winners at AVN Awards

LAS VEGAS—While the AVN Awards ceremony traditionally focuses on the performers and the movies, a portion of this year’s event honored the best of the best in a new arena: pleasure products and companies.

For the first time ever, manufacturers and individual products were highlighted, and some big names took home some big wins throughout the night.

Je Joue and Fleshlight each took home multiple wins, adding to the companies’ already impressive résumé of awards: Earlier this year, each company nabbed ‘O’ Awards from AVN Media Network.

“We are so grateful for the support of our baby brand, and we were absolutely floored hearing that we were honored,” said Alicia Relles, head of North American sales for Je Joue.

Je Joue took home honors for Best Sex Toy Company (Small), and for Best Sex Toy for Women thanks to the G-Ki, a G-spot massager.

“Our small team have worked incredibly hard to get where we are today, with four product ranges sold in the best of America’s adult toy retailers, and it’s an honor to know the industry not only noticed, but felt Je Joue exemplified the best in each of these prestigious categories,” Je Joue Commercial Manager Dan Gasper said. “Thanks to everyone who’s helped us get to where we are today—without your support, nominations and votes, none of this would be possible!”

Fleshlight also nabbed two trophies, as Best Overall Sex Toy Line for its Fleshlight Girls series of products and for Best Sex Toy For Men for the Sex In A Can series.

"We have been going to AEE for many years now and we were excited to hear that they brought retail and novelty into the awards categories,” said Brian Shubin, executive vice president for Fleshlight. “Our team has worked very hard establishing business relationships with the biggest adult stars in the industry so, winning Best Overall Sex Toy Line for our Fleshlight Girls line was a great reward!  Obviously, year in and year out we continually strive to put the best quality male masturbation product in the hands of our customers and as we approach 4 million units sold we are proud to receive the honor of, Best Sex Toy for Men."

The complete list of winners for the Pleasure Products segment of the AVN Awards is as follows:


Best Fetish Product

Ballz Gag, Stockroom


Best Lingerie or Apparel Company

Baci Lingerie


Best Overall Sex Toy Line

Fleshlight Girls, Fleshlight


Best Packaging

Doc Johnson, Platinum Pure Silicon


Best Party, Game, or Gag Product

Love Poker, California Exotic Novelties


Best Sex Accessory

Afterglow Natural Massage Oil Candle, Jimmyjane


Best Sex Toy Company (Small)

Je Joue


Best Sex Toy Company (Large)



Best Sex Toy for Couples

Couples Remote Control Vibrating Egg, Penthouse/Topco


Best Sex Toy for Men

Sex in A Can, Fleshlight


Best Sex Toy for Women

G-Ki, Je Joue


Hall of Fame (Pleasure Products Branch)

Joani Blank, Good Vibrations

Ron Braverman, Doc Johnson

Susan Colvin, California Exotic Novelties

Marty Tucker, Topco