CHATSWORTH, Calif.—Fantasy Lingerie has signed Playboy Playmate of the Year Jaclyn Swedberg as their exclusive spokesmodel.
"Our goal at Fantasy Lingerie has always been to create lingerie that allows women of all shapes and sizes to feel their most confident and sexy. Therefore, it was important to find a spokesmodel who truly embodied those qualities and could represent the values we stand behind as a company," says Fantasy Lingerie’s Managing Director, Leilani Whitney. "After our first photo shoot with Jaclyn Swedberg, we immediately recognized she was the perfect choice. Not only did she look fantastic in our lingerie, but she also commented on how sexy she felt when wearing it."
Swedburg burst onto the scene in 2011 when she was selected as Playboy’s April 2011 calendar girl and, a few months later, was given the prestigious honor of being selected as Playmate of the Year 2012. Finding the right person to represent their company as a spokesmodel was an important decision for Fantasy Lingerie because of the impact it would have in defining their brand. Swedberg's genuine respect and passion for the company, coupled with her girl-next door personality and killer curves, was the winning combination for Fantasy, who signed her to an exclusive contract a month ago.
As Fantasy Lingerie’s spokesmodel, Swedberg will be involved in exclusive photo shoots throughout the year for product catalog and lifestyle features. To date she has modeled for Fantasy’s lines Play (fantasy costume designs for the bedroom), Tease (flirty lingerie styles), holiday inspired panties, and Pure, the seductive white lingerie line which happens to be her favorite collection.
"It gives me a feeling of sexy innocence, which I love," she said. "I knew Fantasy was a brand I could support because not only did I love everything I tried on, but I also loved the sense of family that supported the brand. When they asked me to be the face of Fantasy Lingerie I was very grateful and honored."
The Playmate, who also wears Fantasy Lingerie in her personal life and on photo shoots, will not only strengthen the marketing efforts for the company, but provide cross-promotional opportunities with customers, as well.
"While wearing Fantasy Lingerie I just feel sexy,” Swedberg said. “I feel comfortable—like the pieces were made for me. Lingerie is supposed to make you feel like a better and sexier version of yourself and Fantasy really does a great job of bringing out the best version of myself."
Swedberg will make her debut appearance in Fantasy Lingerie’s 2013 Fall catalog, which will be featured during the September International Lingerie Show. Attendees of the show are encouraged to swing by Fantasy Lingerie’s booths, 321-325, from Sept. 23 - 25 at the Rio Hotel in Las Vegas.
To view Fantasy Lingerie’s entire collection, visit FantasyLingerie.net/.
