NEW YORK - Playboy Enterprises Inc. has awarded an official license for North America distribution of Halloween costumes to Rubie's Costume Company, the world's largest manufacturer of Halloween costumes and masquerade products. The announcement was made this week by Howard Beige, executive vice president of Rubie's.
Under the agreement, Rubie's will assign the Playboy license to two of its divisions, Secret Wishes and the newly formed Delicious Sexywear of New York, to create fun and sexy Halloween costumes for adults.
"We are extremely pleased to be the exclusive costume licensee working with Playboy. Our main objective is to design and develop a line of fun, quality costumes that will retail at a reasonable price," Beige said.
Secret Wishes will introduce a limited collection of Playboy costumes at the 2009 International Lingerie Show at Las Vegas' Rio Convention Center, April 20-22. These affordably priced costumes will be available for Halloween 2009 in a wide range of specialty stores and national retail chains. In January 2010, the expanded line of Playboy costumes will be unveiled at the Halloween and Party Expo in Houston, Texas.
Delicious Sexywear will also be announcing a selection of fashion-forward products at the Halloween and Party Expo in 2010. This high-quality collection priced at mid-tier levels, will be available at specialty and boutique retail chains starting in 2010.
"We are excited and honored to have the opportunity to develop a collection of Playboy branded costumes. We are confident that anyone who sees this product will be thrilled with our creations," said Houman Salem, head of Delicious Sexywear.
"Playboy Halloween costumes have long been a widely popular item for consumers," said Adrianna Chinnici, vice president of global licensing for Playboy. "Playboy is thrilled to be working with Rubie's, experts in the Halloween costume industry, to create a new line of sexy costumes for our customers."
For more information, visit Rubies.com.
