LUXEMBOURG - Lubricant manufacturer Pjur Group has extended its market reach to include Australia and New Zealand.
Pjur Group Luxembourg CEO Alexander Giebel said the company presented its entire line using its shop-in-shop system at the Adultex trade show recently held in Melbourne, where it was the only European lube manufacturer invited. He said the company received considerable praise from Australian customers for its classic products and new sprays and double-effect glides.
"The Pjur stand was busy and well attended at all times," he said. "Questions about the Pjur product portfolio, the company or anything else that came up were answered face-to-face. The fair gave us a perfect opportunity to take care personally of the customers and strengthen contacts."
A few years ago, Pjur Group established itself in the Australian market after securing a deal there with a local distributor.
"We are very impressed [by] how well the Pjur sprays and double-effect glides have captured the market now," Giebel said. "The well-known Pjur quality, together with the feeling for market needs and of course the design of the enhancements, made them so successful. We are delighted to receive such a high recognition from our customers here in Australia. It confirms our work and effort."
For more information about Pjur Group's product line, visit PjurUSA.com.
