CHATSWORTH, Calif.—Pipedream Products and Williams Trading have partnered for an exclusive cross-selling promotion for retailers to capitalize on the phenomenal buzz surrounding the Fifty Shades of Grey trilogy. By joining forces, the adult distribution powerhouse brings its retail clients an exclusive 14-piece mix of kinky essentials from Pipedream, including the award-winning Fetish Fantasy line, all geared to maximize the sales of the Fifty Shades trilogy.
"We can't keep copies of the Fifty Shades trilogy in stock and it is the perfect cross-sell with Pipedream's Fetish Fantasy line," said Kelly Szwed, Williams Trading Co. marketing and promotions coordinator. "We wanted to partner up with Pipedream to boost our relationship, spotlight the Fetish Fantasy brand, and strengthen our retailer customers' sales. This kit will enable retailers to display and promote both the trilogy, which we carry, with items featured in the story from Pipedream."
The exclusive Fifty Shades-inspired cross-selling kit from Williams Trading features products directly related to the bestselling literary sensation, as well as tried-and-true bestsellers from Pipedream that will suit any customer's taste and experience level.
The selection of products includes classic Fetish Fantasy beginner's bondage items such as cuffs, rope and breathable ball gag, as well as items that may appeal to vanilla shoppers such as the Fetish Fantasy Love Mask, latex stockings or corset, or the Maxi Wanachi wand massager. The cross-selling kit also has something for more adventurous shoppers with products such as anal beads, butt plugs and nipple clamps.
Presented as a plan-o-gram that can be incorporated into a store's layout as a wall or table display, retailers can create the ultimate BDSM/fetish destination in their store.
"We're pleased to bring Williams Trading's retail clientele the ultimate Fifty Shades cross-selling kit with products that the trilogy's fan base can identify with and that are priced for beginners," said Briana Honz, Pipedream's visual merchandiser. "The cross-selling kit offers flexibility and numerous opportunities to maximize any allotted space with an eye-catching BDSM display. Fetish Fantasy has already made a name for itself around the world as the No. 1 BDSM introductory line and with this promo, we bring retailers the power of branding coupled with the pop cultural phenomenon of 'mommy porn.'"
The exclusive Fifty Shades Fetish Fantasy cross-selling kit features the Fetish Fantasy Series Official Handcuffs, Ben Wa Balls, Fetish Fantasy Series Breathable Ball Gag, Fetish Fantasy Series Beaded Metal Flogger, Fetish Fantasy Series Japanese Silk Rope, Jelly Anal Beads, Basix Rubber Works - Beginners Butt Plug, Maxi Wanachi, Fetish Fantasy Series Leather Love Mask, Fetish Fantasy Series Nipple Chain Clamps, Rubba-Wear Latex Stockings, Rubba-Wear Latex Corset, Fetish Fantasy Series Spread 'em Bar and Cuff Set and Fetish Fantasy Series Wartenberg Wheel.
For more information, visit WilliamsTradingCo.com.
