CHATSWORTH, Calif.—Pipedream Products has launched the first in a series of two-day instructional seminars designed to give its distribution partners the training and tools they need to effectively merchandise and market the pleasure product manufacturer's award-winning brands.
Over the weekend, Williams Trading Company became the first distributor to matriculate in the course. The Williams crew was treated to a information-packed weekend which gave them an inside look at the way Pipedream operates, from shipping and receiving to day-to-day operations.
"By providing these seminars, we hope to strengthen our existing relationships with our distributors and give them the tools they need to effectively build relationships with the stores and online retailers they do business with," explained Pipedream CEO Nick Orlandino. "Our Pipedream University 2-Day Seminar offers extensive product training, merchandising strategies, marketing goals, and a special tutorial on using our new Planogrammer software."
But it wasn't all business. When educational sessions ended, the attendees from Williams Trading Company were treated to fun, food and festivities in sultry Southern California.
After the weekend ended, Senior Account Manager Daniel M. Shaw, Sales Manager Ron Kohls and Marketing and Promotions Coordinator Kelly Szwed of Williams Trading shared their excitement.
"Thank you to the Pipedream team for a fantastic weekend," Shaw said. "Being the new guy, I wasn't sure what to expect, but they put me at ease and made learning fun. I feel more confident and comfortable talking to customers about Pipedream's brands with the knowledge shared with us."
"I can see Pipedream is the leader out there," Kohls said. "The Pipedream crew has their A-game on! I just want to say thanks again and that [PDU] is going to be very helpful to our team."
"I want to thank the group at Pipedream Products—they are an amazing bunch of people," Szwed said. "Thanks so much for the laughs, the fun, and of course the great training!"
Pipedream University 2-Day Education Seminars are scheduled to take place every weekend in August and September. A video recap of the Williams Trading seminar is available on the Pipedream Company Blog.
For more information about PDU, email [email protected].
