NEW YORK – After signing former Spice Girl Mel B as a spokesmodel earlier this year, Ultimo Lingerie has another famous name repping the brand.
Peaches Honeyblossom Michelle Charlotte Angel Vanessa Geldof (That’s Peaches, to you) has been tapped to earn six figures showing off her tattooed torso in the designer skivvies.
The 20-year-old, most known for being a British socialite akin to Paris Hilton, is the daughter of the late Paula Yates and Bob Geldof of Boomtown Rats and Band Aid/Live Aid fame. (We can’t help but think he must be so proud that his humanitarian efforts really seem to have rubbed off on his offspring.) The younger Geldof has tried her hand at designing her own fashion line in the past, as well as penning a column for Nylon.
Ultimo owner and designer Michelle Mone told The Daily Mail she offered the gig to Geldof after seeing topless photos of her in News of the World.
Source: New York Magazine
