SEATTLE—Paradise Marketing, a distribution company that works in mainstream and adult, has picked up a new line of products from InnerVibe.
“I’ve been approached by a number of companies through the years that manufacture cock rings and wanted me to distribute them,” Denis Paradise, president and CEO of Paradise Marketing, told AVN. “With InnerVibe, the materials were good, the elasticity is there, the engineering is solid, the motors are better than most. Their products are stronger and more reliable.”
Paradise Marketing currently carries cock rings from labels such as Trojan and Durex, and will now market InnerVibe rings and other products—essential oils, shea butter and soy-based massage candles, salt scrubs and more—to mainstream and adult outlets.
“We are thrilled,” Jesse Adams, vice president of marketing and new product development for InnerVibe, told AVN. “The more we started working with Paradise Marketing and learning about their history—they have been doing this for more than 30 years—we knew we would be in good hands.”
Paradise said he expects InnerVibe products to do well, since they are “cuter, sensual and classy.” Their previous marketing efforts, he added, will also serve them well. The main brand slogan for InnerVibe is "Sensual Bliss in a Package," with taglines added to target the mainstream and adult markets.
“Their mainstream tagline is ‘Fasten your seatbelts,’ ” he said. “Their trade ad reads, ‘The only subtle thing is the packaging.’ And InnerVibe is the perfect name.
“What I saw in this company was an outstanding product with more outstanding, advanced technology,” he continued. “And they didn’t have the chains of previous marketing mistakes.”
Plans are to revamp some of InnerVibe’s foil packaging to standardize the sizes, fonts and colors, Paradise said, and then introduce the products into some of the more major casinos in Las Vegas.
“And the adult market gets a high-quality line to deal with that is marketed and branded by Paradise Marketing, a company they have known and trusted for more than 30 years,” he said.
For more information, visit ParadiseMarketing.com or InnerVibe.com.
