VISTA, Calif. - Paradise Marketing, a leading wholesale distribution center for condoms and personal lubricants, has announced a new deal with Church & Dwight, manufacturer of Trojan-branded condoms that will give more stores access to Trojan condoms in bulk.
Denis Paradise, president and CEO of Paradise Marketing, told AVN Novelty Business he feels flattered by the deal.
"They don't make their condoms available in bulk to everybody," he explained. "There's very select few companies that can do this...I think there is maybe a handful in the U.S. that have this type of relationship with Church & Dwight. I am proud to be one of them and flattered that Church & Dwight has chosen to work with us in this manner."
The new Trojan condoms packaged in display bowls containing 144 condoms and are perfect for retail displays. Three types of condoms have been made available in this bulk format, including Trojan's Enz Lubricated, Magnum Lubricated, and Her Pleasure Lubricated.
Paradise said the three are some of the most recognized Trojan styles on the market in addition to being the most successful and best-selling condom brand in the United States.
"Having the Trojan condom brand in bulk packaging is a huge advantage to both our retailers and internet marketers," Paradise continued. "These products in bulk packaging are simply not available through any other convention distribution channel."
Denis Paradise will be displaying the new bulk Trojan condom bowls at the upcoming ANE Show in Universal City, Calif., on July 14 and 15.