VISTA, Calif.—There may be no such thing as a free lunch, but thanks to Paradise Marketing, there is such a thing as a Golden Ticket.
For all of those kids at heart who remember Willy Wonka and the Chocolate Factory with fondness, the veteran novelty distributor is teaming up with one of its major clients, Astroglide Brand Personal Lubricants, to conceal winning Golden Tickets—in the form of a $100 American Express Gift Card—inside individual Astroglide products.
During the contest, which was originally scheduled in spring but ended up starting July 1, select stores will carry a series of Astroglide items marked with a Golden Ticket sticker. The following products—Astroglide’s best-selling formulas—will bear the labels: original Astroglide, Astroglide X Premium Silicone, Astroglide Strawberry, Astroglide Glycerin and Paraben-Free, Astroglide Warming and Astroglide Natural. Once the product has been purchased, consumers can peel off the sticker and see if they have a winning ticket.
“The Astroglide Golden Ticket Giveaway entices shoppers to try an Astroglide formula they’ve never used before, or even helps make the decision between multiple brands,” Paradise Marketing President Dennis Paradise said. “They’ll take home a renowned and trusted brand in the personal lubricant market with the chance to win $100—makes for an exciting evening, if you ask me.”
Astroglide products with Golden Tickets are being shipped through Aug. 30. Participating product cartons feature the Golden Ticket sticker, but only a select few will contain winning Golden Digits.
The following is a list of stores participating in the Golden Ticket Giveaway to date (the list is growing, though, so check Astroglide.com/goldenticket for updates): Adam & Eve, Adult Shop, Ambiance, Bananas, Dreamers, Castle Mega Store, Cindie’s, Cirilla’s, Condoms To Go, Cupid’s Treasures, Eve’s Boutique, Fascinations, Good Vibrations, GVA-TWN, Hustler, Leather Sport, My Sexy Store, Priscilla McCall’s, The Ram, Red Barn, Romantix, and A Touch of Romance.
Paradise Marketing is the preeminent leader in the marketing and distribution of condoms, lubricants and other health-related items in the United States. Founded in 1978, the company markets such brands as Vivid Condoms, Astroglide, Fleet enemas, Summer’s Eve, Trojan, Lifestyles, Durex and others.
For product information, email [email protected].
For order details, visit ParadiseMarketing.com.
