PHOENIX—Sex toy brand-maker PHS International has finished production of a series of high-end stainless steel cockrings to add to its M2M, H2H and Fresh sex toy collections. This move to luxury materials is the company’s first—but not last—in this direction.
Following much customer demand, PHS set to design a collection of cockrings for the more aesthetically conscious wearer who uses cockrings as a sexual accessory as much an erection enhancement tool. The final set is made in 1.75-, 1.875- and 2-inch sizes to accommodate a wider demographic.
“Customers choose steel cockrings for their look but also their function,” PHS Vice President Chuck Harnish said. “Metal suggests a little more danger, as they’re more serious sexual ‘equipment’ rather than a quickie throw-away toy.”
PHS released the cockrings in a variety of designs for style-conscious shoppers—black finish with a chrome accent, chrome finish with a tribal design, and a sleek finish with a grooved design.
“We felt these designs were new and unlike anything already on the market,” Harnish said. “PHS is about form, function and originality, and that’s what our new stainless steel cockrings embody.”
The cockring sets are riveted and labeled with a metallic tag attached to a ball-and-chain, and packaged in a velvet drawstring bag in order to best convey the combination of tough and sexy that these cockrings represent, Harnish said. These styles of rings weren’t made to be showcased in a traditional plastic clamshell.
“We suggest these cockrings be displayed on a glass or plexi shelf,” Harnish said. “PHS will supply a small table-tent-style sign to stand with the items. The rings were a huge hit with our customers at the most recent International Lingerie Show—we sold almost a quarter of our entire initial order!”
PHS has found the cockring’s “gay” stigma has been lifted as more straight men are looking to the sex tool to make their penis look bigger and, once the blood starts flowing, help them last longer in the bedroom.
PHS International will be on hand at the upcoming ANME Founders Show July 11-13 in Burbank, Calif. For ordering information, or to set up a meeting with a PHS representative, email PHS Brand Manager Raquel Rabago at [email protected]. For more information about PHS International, visit PHSWholesale.com.
