ATLANTA - OneUp Innovations, makers of Liberator, a luxury and lovestyle brand of bedroom adventure gear, has agreed to be the exclusive North American marketing partner and distributor of SINFIVE German personal pleasure objects.
"Liberator is the leader in satisfying customers' taste for erotic pleasure objects from around the world. With SINFIVE, we have discovered a line that is superior not only in quality but in design and performance," said Louis Friedman, CEO of OneUp Innovations. "I am confident that, with the backing of our in-house marketing and creative team, we will promote SINFIVE to its full potential."
"I am pleased to have found a partner who is a true authority on the adult market in North America," said Andreas Windler, CEO of SINFIVE. "Liberator is known internationally for manufacturing and sourcing the best and most original bedroom adventure gear, and we are confident that they will best articulate the benefits of the SINFIVE line."
SINFIVE debuted in Europe in 2007 to accolades from the trade press. The name arose in an allusion to the most intimate of all sins, the fifth sin-lust. SINFIVE products are based on design that harmonizes quality, functionality, and most importantly, sensuality.
OneUp Innovations will import, package and market the SINFIVE line of vibrators, dildos, and anal beads. All SINFIVE products are manufactured in Bremen, Germany, by Wolwin GmbH & Co., undergo this company's strict quality standards and use non-toxic, body-safe thermoplastic elastomer. SINFIVE describes the shapes as waterproof and discreet with elegant design. All SINFIVE product names are words in Esperanto, the most widely spoken international auxiliary language in the world, which was created to foster peace and understanding.
Erotic Sign Magazine Europe (Germany) named SINFIVE "best toy newcomer 2007" for its high quality and contemporary design. OneUp Innovations is focused on communicating the message of SINFIVE being positioned as a luxury brand with superior technology in North America and working with retailers to protect margins by discouraging excessive discounting.
OneUp Innovations will support SINFIVE retailers in North America by offering support in-store and by motivating consumers to seek out and purchase the products. In-store, SINFIVE will offer a unique assortment of materials including an instructional DVD to play at the point-of-purchase, a brochure that encompasses the entire line, a matching literature rack, and full-color posters. E-merchants will have access to their gallery of unique photography that depicts SINFIVE products in a variety of lifestyle shots and will be able to link to any of 21 short instructional videos. Additionally, OneUp Innovations will advertise SINFIVE products nationwide in trade and mainstream magazines and media.
As part of the introduction of the line to North America, OneUp Innovations has implemented a consumer promotion campaign in partnership with SINFIVE. Purchasers of SINFIVE pleasure objects will receive a gift with purchase, comprised of a satin travel sachet and a selection of luxurious DL body glides. With the return of the warranty card, purchasers will be sent a DVD entitled, "SINFIVE Tantric Guide", a two-hour instructional workshop hosted by Jaiya, a certified sexologist, Tantric sex educator and renowned author. All of these promotions will fuel enthusiasm for the line and facilitate the retail launch.
The suggested retail prices of the SINFIVE line range from $40-$99 and are available immediately at Liberator.com or through one of their wholesale partners. More information about SINFIVE and other personal pleasure products marketed by Liberator is available at Liberator.com or by calling 1-866-542-7283.
