BURLINGTON, Ontario - Intimate lifestyle product manufacturer Lover's Choice has announced plans to produce Spanish-language packaging for its best-selling wares.
"We are producing our top-selling products in Spanish in several waves of release dates," said Dawn Conner, the company's executive vice president and chief marketing officer. "The first release wave includes our top 12 sellers. The following waves will not only be on several other products, but also several top-selling brands."
Lover's Choice presently offers many of its products in bilingual packaging with English and French text. The company also plans to release English-German versions, but will produce Spanish-language packaging first to meet the demand in that market.
"Let's say we believe the Spanish are very passionate people and, in turn, they love Lover's Choice products," President and CEO Randy Hughes said. "There seems to be a very strong correlation between romantic products and the Spanish community. This, in combination with demand from Spanish-speaking countries from around the world, have solidified us moving ahead with our Spanish versions of our top-selling products."
Hughes said company's goal is to eventually have Spanish-language packaging for all its
