Norwegian Pleasure Product Brand Laid Acquired By Standard Innovation

OTTAWA, Ontario—Standard Innovation announce it acquired Laid AS, the Norwegian designer and manufacturer of the Laid brand of sex toys. 

Standard Innovation are the makers of the popular We-Vibe family of pleasure products.

"Laid's well-designed, premium-quality products perfectly compliment the We-Vibe brand," said Frank Ferrari, president of Standard Innovation. "Laid co-founders Line Andersen and Karianne Ellekrans, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team."

Laid creates sensually refined toys of superior quality for men, women and couples, using body-safe, reliable materials and responsible manufacturing and packaging.

Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, 2015. The full product line can be viewed at  

Retailers can find a Laid distributor in their territory at or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers should contact Standard Innovation at [email protected] or +1-613-828-6678.