BATH, United Kingdom—Lovehoney, the online adult retailer and manufacturer behind the official collection of BDSM toys approved by Fifty Shades of Grey author E.L. James, has a brand-new range of fetish gear, but this time the U.K. company is looking back to the past for inspiration.
Making its debut at this week's eroFame trade show in Hanover, Germany, is Lovehoney's Bettie Page Official Pleasure Collection, which pays tribute to the 1950s pinup icon. Page was immoratalized in both glamour shots and bondage poses, and her shapely form has been arousing kinksters of all types for more than half a century. And now fetish fans have a line of special toys to feed their fantasies.
Created by the U.K. online adult retailing giant, the range is the only collection of official sex toys and bondage accessories approved by the late Bettie Page’s estate.
The range of 11 erotic items are inspired by Page’s retro allure, and her iconic image even appears on several of the products.
The collection includes a 30-foot bondage rope, handcuffs, a collar and lead set, and satin restraints. It also features a moldable blackout blindfold, riding crop and leather bullwhip. Page’s image adorns two spanking paddles and an orgasm balm which comes with one of the two intimate vibrators.
The Bettie Page Official Pleasure Products Collection has been developed by Lovehoney in time for the Christmas market and comes gift-ready for the Christmas market in collector’s packaging with a Bettie Page keyring, picture card and decorative box.
“Fans of Bettie Page appreciate not only her influence on the bondage scene, but also the element of glamour she brought to her sexuality,” says Lovehoney Commercial Director Ray Hayes. “We’ve worked hard to create a range of products which are not only highquality but also look so beautiful they could sit on the mantlepiece alongside your china.”
The range also appeared as official sponsors at the Miss Pinup UK finals at the London Tattoo Convention, which was attended by upwards of 15,000 visitors.
The collection is being launched on Lovehoney.com and will be available to wholesale buyers through appointed distributors, along with bespoke display stands and lifesize Bettie Page cutouts. MSRPs range from $29.99 to $98.99. It will be distributed through Lovehoney.com in the United States starting early next year.
For wholesale trade inquiries, contact [email protected].
