New Fetish? Babes Test Bras on Coaster

LONDON, England—Lingerie company Ultimo has found an interesting way to showcase the durability of its bras: Have beautiful women wear them without tops on a high-speed roller coaster.

While women might not get the concept or be willing to rush out and try the same experiment for themselves, men seem to be in love with the idea as well as the videos that are popping up on websites throughout cyberspace.

In the commercial, several women are wearing bras with matching panties as they board a coaster at the U.K. resort Alton Towers.

See the clip here, and judge for yourself the support the bras offer.