ST. ALBANS, England - Net 1 on 1, the parent company behind online retailers such as SexToys.co.uk and 1on1Wholesale.co.uk, has launched a new retail site targeted toward female consumers. The site, OnJoy.com, was created due to falling numbers of female customers visiting SexToys.co.uk.
Director Monique Carty said that after analyzing their customer demographics, Net 1 on 1 discovered that the percentage of female customers to male had decreased.
"This was a shock," she said. "Our orders were not down, so we had no clue. After doing more research, it became apparent that we were attracting more male customers due to the uprise of female-friendly online stores. Our non-gender specific look, range, value, and user experience was now not enough to keep the female customer as we had thought."
Net 1 on 1 decided to create a completely new site that would serve as a one-stop shop for what's hot in the world of erotica. The decision came after much discussion of how to increate the market share and attract more female customers without alienating an already loyal customer base.
In addition to a large selection of toys, OnJoy.com features a wide range of lingerie as well as a "community area" where women can visit, interact, and get information. A "gossip" section includes a blog with hints and tips from various "sexperts," and a trends feature each month.
"Net 1 on 1 has stayed true to the SexToys.co.uk philosophy of great service, value, and easy navigation," said Carty. "They have simply repackaged it for the lady customer."
For more information, contact Monique Carty at +44 (0) 8451-662-895 or by email: [email protected].
