HUNTSVILLE, Ala.—“It’s a new level of privacy, and it feels good to give something back to the community,” business owner Sherri Williams said of her new adult store location that offers drive-thru convenience.
For 10 years she’s fought the state to keep politicians out of the bedroom and vibrators in the hands of her customers. Her battle cry, "I’ll stop selling vibrators when they pry them from my cold, dead hand," was featured in a highly publicized 20/20 segment with John Stossel. The investigative news story followed Williams' and the ACLU's battle to overturn Alabama's ban on adult toys.
Now, with almost 20 years as proprietor of the infamous adult store Pleasures, Williams has found a new approach to stimulating sales.
Located at Huntsville's busiest intersection, the former bank building and its three-lane drive-thru window will offer up a different kind of menu. Faster shopping from the privacy of your car is always the Special of the Day, and free condom distribution is Pleasures' featured public service. The four-foot-tall lighted menu offers a variety of toys, lubes and stimulants, most costing less than $20. All items are placed discreetly in a small paper bag and delivered through the teller drawer.
The new Pleasures adult store will be the country’s first to sell adult toys through a private, drive-thru window. The new location will also feature the Intimacy Clinic, offering weekly seminars and workshops, complimentary condoms, and marriage counseling. The store's sexual health library will promote book signings. There’s also an outdoor lounge where patrons can smoke and drink wine and beer, and an indoor lounge featuring ToyBox Parties for giggling groups of women and private functions.
Pleasures will celebrate its grand opening on Sat., Nov. 13 at 4008 University Dr., Huntsville. Sherri Williams and her Pleasures Patrol Team Hotties will give away T-shirts and gift cards to the first 300 people, and award three Bahamas cruises. Free food and beverages will be served from 2 to 10 p.m.
For more information about Pleasures’ grand opening event, visit MyPleasureStore.com.
