BALTIMORE - Not many toy companies can say they have an 84-year-old selling sex toys to friends out of her Florida home on behalf of her grandson. But Natch Snatch can.
Starting with his wife and friends, and now including his parents, company President and co-founder Casey Clark is bringing an eco-friendly philosophy into the novelty market.
"It is truly a family business," Clark says. "My wife and I poured our savings into this and took out a loan against our house-‘all in,' as they say in Vegas. But if you don't believe in it, don't do it. Now, my parents, grandmother, friends-everyone expects us to make it big overnight. We just look to build the business one good customer at a time."
Clark said he and his cohorts are going to manage the high expectations by using earth-friendly packaging, which is part of their focus on conducting a green business. Using a phthalate-free compound that feels like traditional sex-toy material but doesn't smell like it doesn't hurt, either.
"You could sell our products in the grocery store," Clark says. "We use recycled-paper packaging. Our inks are lead-free. We tried to do everything the right way because we really believe smart customers will find us and support us."
Clark says that when he learned of the problem with phthalates in sex toys, he read everything he could and turned to his chemist from his clothing-trim manufacturing company and went to work on creating Natch Snatch.
"I asked our head chemist in Hong Kong if there were products we had developed for children's clothing that were phthalate-free and might work as sex toys," he says. "With a little tinkering in the lab, we created our compound."
Six products later, Clark is using the new formula in his plan to be a mainstay in the eco-friendly novelty market.
