NEW YORK—Manager Inc. announced the debut of Nadkins, a natural, non-toxic towelette specifically formulated for a man’s most sensitive area.
"Our goal is to deliver high quality and luxurious grooming products to men,” said founder and CEO Joe Caccamo. “Having a very active lifestyle, I understand the need for a product like Nadkins in the marketplace. Let's face it, when a man is uncomfortable down there, he is generally uncomfortable all over, making for a miserable day. We aim to solve this problem by bringing Nadkins to the masses."
Caccamo enlisted the help of a top beauty industry chemist to create the Nadkins formula. Each individually wrapped towelette gently cleans, hydrates, soothes and comforts all skin types while providing a refreshing feeling that boosts men's comfort and confidence.
New York-based Whipsmart, one the nation’s leading beauty/wellness manufacturers, handled product formulation, packaging and production. Whipsmart created a completely non-toxic formula comprised of aloe vera (soothes irritation); allantoin (cleans away dead skin); vitamin E (protects and nourishes); colloidal oatmeal (soothes dry, itchy skin); menthyl lactate (cools and refreshes); and grapefruit essence (freshens naturally).
Nadkins will be sold in a 10-pack “cigarette-style” box and also through a refillable gravity box for retailer point-of-sale. On Nadkins.com, a premium box of 10 pocket-sized packettes will sell for $12.50; a subscription option for $11.50 per 10-pack box; and three-pack (30 packets) for $30. The 60-count, point-of-sale gravity box is available to select retailers with suggested retail pricing $1 per packet.
The company’s refined branding is the creation of co-creative executive directors Jon Soto and Nick Cohen from the recently resurrected, Oakland, CA-based Mad Dogs & Englishmen.
Check out the Nadkins commercial on Youtube, and follow them on Twitter @NadkinsMen, Instagram @nadkinsmen and Facebook.com/NadkinsMen.
