Mistress Couture Store Opens Online

VAN NUYS, Calif. Tera Patrick's saucy lingerie line, Mistress Couture, is now available online at ShopIt.com.


ShopIt.com bills itself as "social commerce," incorporating interactive content and social networking into the shopping experience. Consumers seeking Mistress Couture designs can view the entire catalog and make purchases through the site—with the added bonus of being able to connect with fellow Tera Patrick fans worldwide. 


The online store's opening will capitalize on Mistress Couture's burgeoning renown. Last month, the line took home Best Lingerie Label honors at Venus Berlin. "I started the line with one goal in mind," explains Patrick. "To spread sexiness and help every woman achieve their inner mistress."


Evan Seinfeld, the CEO of Teravision, explains the key to Mistress Couture's success. "Diversification is the key to surviving in the rapidly changing world of adult entertainment," he says. "Anything Tera puts her name on must be the absolute freshest and the hottest."