TAURANGA, New Zealand - A New Zealand lingerie company is searching for the first-ever HOTmilkMAN, a new model for their line of men's boxer briefs.
HOTmilk is known for its sexy maternity lingerie, but is ready to break into a new market and looking for a hot dad to help.
Through May, HOTmilk is searching for dads or soon-to-be dads to submit a photo of themselves in a pair of boxers to the company's website, where the photos will be posted for a public vote.
The winner will receive $5,000 to spend on luxury travel for his family and a spot in the 2009 HOTmilk catalog to promote the milkMAN boxers, which will be sold for charity.
"There is a lot of focus on mother and baby during pregnancy and the early stages of parenthood," said HOTmilk co-owner and co-designer Lisa Ebbing. "We wanted go a little way to make fathers feel included."
Customers who purchase two sets of HOTmilk lingerie or sleepwear before May will receive a free pair of milkMAN boxers.
Ebbing helped create the HOTmilk line when she was pregnant with her first child.
For more information on HOTmilk, or the HOTmilkMAN contest, visit HOTmilkLingerie.co.nz.
