WASSERBILLIG, Luxembourg—After opening a new pjur office in Asia, the premium lubricant manufacturer is once again expanding its sales territory, Michael Kane has been appointed Director of Sales and Business Development South America, one of the biggest growth markets in the world, effective immediately.
“With Michael, who will be responsible exclusively for South America and Mexico, we are taking the next logical step as a globally recognized brand. We see great potential in that part of the world, and have therefore decided to focus more closely on our global effort there,” says Alexander Giebel, founder and CEO of the pjur group.
Kane’s tasks include strategic preparation and development of all relevant sales structures in the adult and mainstream markets in South America.
Recent studies have shown that, with their 500 million inhabitants, Brazil, Chile, Uruguay and other South American countries constitute the most attractive growth market for international trade – and this applies also to the erotic sector.
“The potential opportunity for growth in South America is equal to that of China and India and I believe that the pjur brand is uniquely poised to take advantage of this emerging market,“ Kane said. “I am very excited to be joining such a great team and a true global leader in the sexual health and wellness revolution.”
Kane will be on hand at the upcoming ANME Founders Show in Los Angeles this coming year to attend initial appointments and to establish contacts.
Kane can be reached at [email protected].
