CHATSWORTH, Calif.—Metro Distributors has entered into an exclusive North American distribution arrangement with PAIT Solutions, LLC to supply the Cloud 9 aphrodisiac drink to industry retailers.
The drink represents the first mass-market beverage of its kind, according to Metro.
“Cloud 9 is something we are very excited about," said Alexander Guarino, director of business development at Metro. “We are talking about a mainstream, mass-market enhancement drink that has a primary application within our industry. That is a first.”
Cloud 9 blends a proprietary mix of vitamins and extracts to produce a lightly carbonated, zesty and fruity combination, the company said. The drink stimulates and enhances, promoting seductive energy and boosted libido for the consumer, according to Metro.
Metro’s National Sales Director Carmen Garcia remarked, “The timing couldn’t be better for the industry. Adult retailers are searching for ancillary revenue opportunities. This product does not compete with or cannibalize anything our customers are already selling. Plus, it will sell on a repeat basis. Finally, the margins will be among the best on our customers’ shelves. You could call it a triple threat.”
Cloud 9 will be nationally advertised and available in restaurant, bar and nightlife spaces where it will be featured as a premium level enhancement drink and mixer for adding flavor and "sensual sensation" to alcoholic beverages.
John Holohan, CEO of PAIT Solutions, formerly served as senior vice president and chief information officer at Toys-R-Us. Holohan has secured distribution for Cloud 9 in more than 25 countries.
“We expect to define an entirely new segment with Cloud 9," Holohan said. "The premium enhancement drink market is poised for massive growth in the coming years and positioning ourselves with an adult industry leader was critical. We had options, but Metro was the obvious choice and we are thrilled to be in business with them.”
Cloud 9 is now in stock and available for order through MetroB2B.com and also through Metro’s East and West coast sales teams. Contact information is below.
Metro East: Carmen Garcia, National Sales Director – [email protected] 401.461.2200 (#142)
Metro West: Lewis Adams, West Coast Sales Manager – [email protected] 818-885-2800 (#9)
