LOS ANGELES—In an innovative music marketing move, heavy metal queen Lita Ford released a single from Wicked Wonderland, her first album in 15 years, on Stockroom.com.
The single was released Monday, while the album goes on sale Oct. 6 and can be purchased at Amazon.com.
The partnership between Ford and Stockroom.com is thought to be the first of its kind. Wicked Wonderland's erotic song “Bed,” which explores themes of bondage, kink and power exchange in a strong and highly artistic style, is available exclusively on Stockroom.com until the album's release.
“My husband, Jim Gillette, and I have carved out our own path to develop a wonderful and close family life,” Ford said. “Though we're a long-married couple, we both have very active imaginations, including being kinky with each other, and that's what this album is about. It's sort of a sexual autobiography. We've partnered up with Stockroom.com because it's our favorite outfitter for kink products."
While previewing “Bed,” fans of Lita and Stockroom also will be able to view and order from Lita's Collection, a special selection of some of the fetish gear Ford and Gillette have enjoyed, along with her personal choice of Syren Latex fashion styles.
The first 100 orders on Stockroom.com to use the source code “LITA” at checkout will receive a free Wicked Wonderland CD as well as an additional 10 percent off their purchase. The discount offer runs through Dec. 31.
Wicked Wonderland is being released on the JLRG Entertainment label, which is owned and operated by the couple. Ford and Gillette (formerly with the band Nitro) are touring with Queensryche in October and November. To see tour dates, visit MySpace.com/LitaFord.
