CLEARWATER, Fla. – RCI Media Holdings announced it will merge two of its magazines, melding Teeze and Adult Store Buyer into the new Storerotica magazine. Though the move will reduce production costs, it will also create a publication that covers the ever-broadening industry that includes intimate apparel and adult retail.
"What we have seen recently is that the line between these two industries has blurred," says Don Waitt, president of RCI Media Holdings. "Lingerie boutiques and intimate apparel retail stores are now carrying adult toys and novelties, and traditional adult retail stores are now augmenting their DVD and adult product sales by carrying lingerie and intimate apparel. The reasons for creating this super magazine are, first, that retail store owners realize they can offer their customers a wider range of products, and second that women and couples are much more open today to visiting erotic retail stores to purchase products to enhance their sex lives." Wiatt emphasizes that the new magazine's content will handily cover the wider arena, noting that the publication's emphasis will continue to be store operations.
Adding to the magazine's expanded purview, Storerotica's launch coincides with the introduction of an interactive website featuring daily news updates, announcements, and expert blogs.
Storerotica will launch with the December 2008 edition and will be mailed to more than 10,000 retail locations and 2,000 manufacturers and distributors. It will be distributed at a plethora of trade shows, including the International Lingerie Show and AVN's Adult Novelty Expo in Los Angeles, and its circulation will be audited by BPA Worldwide.
