SAN FRANCISCO—Continuing their mission to go beyond products and use education to inspire an expanded understanding of sexuality, Jimmyjane has added Meredith Davis to their team as resident sex educator and social media manager.
“From the information on our packaging to statistically driven infographics, education has always been core to our brand at Jimmyjane,” said Alicia Sinclair, vice president of worldwide sales and business development at Jimmyjane. “Meredith’s experience, passion and enthusiasm for human sexuality is unparalleled. She is a valuable addition to the team and our mission of bringing Pleasure to the People. She is going to be a great resource for our retailers and continue to make Jimmyjane an authority in the realm of sexuality.”
Leveraging her research background in human sexuality, Davis will contribute to all areas of the business. In addition to direct-to-consumer programs, she will develop platforms for sexual education, in partnership with Jimmyjane’s retail partners. As the social media manager, Davis will communicate directly with the public, answering questions on sexuality and providing commentary on recent trends, studies and research.
Davis received her B.A. in human sexuality and psychology from Indiana University where she spent more than four years conducting sex research. Her passion for the subject drove her to develop the first undergraduate program in human sexuality at Indiana University that focused on sex research. Under the mentorship of the county’s leading sex researchers at the renowned Kinsey Institute and the Center for Sexual Health Promotion she conducted studies and researched a depth of topics pertaining to sexuality.
Davis approached Jimmyjane looking to apply her knowledge to a business where she could impact the lives of a larger audience. She was drawn to Jimmyjane’s unique approach to disrupting the category and the company’s commitment to creating products based on research with emphasis on body safe materials, quality designs and the customer experience.
As the pleasure product industry grows, stigmas on the category are slowing disappearing in the public sphere. With this growing audience consumers are looking for a deeper understanding of sexuality. They are using this information to experience a more positive and satisfied sex life, an important facet of our relationships and an overall healthy lifestyle. Since 2004, Jimmyjane has lead the category using design, innovation, branding and approachable aesthetics to appeal to a mass audience and normalize the pleasure product category. Through her educational work and engagement on social media, Davis, will continue to enlighten audiences on this topic of universal interest—human sexuality.
For more information, visit Jimmyjane.com.
