STOCKHOLM - LELO announced the launch of BO, a vibrating ring for men. The rechargeable device was designed to be "man's long-term friend."
With customary LELO attention to design and function, the BO is a pioneer of the company's new LELO HOMME line-classy objects designed for men who take pleasure in style, said a company representative.
The ring is for men and couples to enjoy together, is fashioned in soft flexible material, and has a vibrating function easily activated through a slide interface. It is always ready to slip on, adjusts to all sizes, and encourages its user to explore new possibilities in its wear.
BO is portable and discreet and a one-hour battery charge provides up to four hours of bliss.
LELO, a Swedish company founded in 2003, is devoted to the design and development of sensual pleasure objects with contemporary luxury flair. Representatives added that the BO is presented in an elegant gift box, accessorized with combined charger and storage unit, user manual and a one-year LELO warranty. Recommended retail price for the BO is 59 EURO and $79 USD.