Male Power Launching New Styles

LONG ISLAND, N.Y.—Male Power, a leader in men’s specialty underwear, is unveiling a number of collections this spring. Each collection will feature tantalizing new styles.

The popular Male Power Extreme collection will be getting a jolt of color as select stretch mesh styles will be produced in two bright new colors. Five styles will be available in eye-catching turquoise and a rich purple hue, as well as in black. These styles began shipping in early April.

The new Cotton Lycra Wings collection will ship just in time for the summer. This collection consists of six new styles that have a new waistband with a Male Power Wings appliqué on the front. Featuring three pouch enhancer styles, all six styles will be available in three colors—black, white, and red. This collection will be ready to ship by late May. 

“We’re very excited for our new signature Wings collection to be introduced into the market,” commented Marybeth Onken, vice president of Male Power. “It’s undoubtedly a unique collection—there’s nothing like it on the market at this time. We’re confident that this collection will be a hit with retailers.”

Founded in 1974 by men’s underwear pioneer Sam Baker, Male Power is the men’s division of lingerie maker Comme Ci Comme Ca Apparel Group Ltd. The Hauppauge, N.Y.-based company is one of the industry’s leading men’s specialty underwear manufacturers. Male Power offers a variety of styles, from basic cotton briefs to sexy specialty underwear.

Visit the website MalePower.com for more information about these collections.